There are many e-cigarette manufacturers in China. Each has its own brand and popularity. In this industry, e-cigarettes are rapidly rising in China, and more and more people like e-cigarettes in streets, bars, entertainment venues, and offices. More and more friends are starting to sell e-cigarettes by themselves.
Offline platform or online platform. E-cigarette Chinese section The offline platform has regions
1. Shenzhen, Guangzhou, and Shanghai sections.
2. Offline experience stores in major shopping malls.
3. Electronic equipment stores. Online Platform Choose a reliable online platform: Online platforms include Made in China.
2. Visit our website directly. This is more direct, accurate, and safer. Realize one-to-one communication and cooperation.
China’s e-cigarette market is on the rise.
In recent years, e-cigarettes, as a product advertised as a substitute for cigarettes, have been welcomed by smokers, especially young consumers, with a healthy, fashionable and personalized image that significantly reduces harmful components.
1. Domestic and foreign
So far, Shenzhen has 90% of the world’s e-cigarette manufacturers. In China, Shenzhen ranks first in the country with 28.5%. The numbers are staggering. In just a few years, China has become the world’s largest producer of e-cigarettes.
2. China’s e-cigarette industry has entered a reshuffling period
In 2003, Han Li, a Chinese pharmacist, applied for the first modern electronic cigarette patent, which opened the era of modern electronic cigarettes in China. 2009-2018 is the golden period for the development of the e-cigarette industry. During this period, the technical threshold of the industry is low and the scope of national supervision is not clear, which provides opportunities for rapid expansion of the industry. A large number of domestic brands have risen and industry competition has intensified; in 2019, The state’s supervision of e-cigarettes has gradually become clear, and online sales have been banned. The e-cigarette industry has entered a stage of reshuffling, and the future development of the industry will be more orderly.
3. Analysis of the industrial chain of the electronic cigarette industry
The electronic cigarette industry chain includes upstream raw material suppliers, electronic cigarette design manufacturers, and downstream sales companies.
— From the perspective of upstream raw materials, it can be divided into battery raw material suppliers (battery cells, battery cells, control circuits), atomizer raw material suppliers (plastic, glass, hardware, heating resistors), e-liquid, and raw material suppliers. The midstream is mainly the design and manufacture of e-cigarettes, which can be divided into two categories: professional e-cigarette manufacturing companies and the manufacturing departments of international tobacco giants. Chinese e-liquid companies are mainly OEM/ODM and produce OEMs for internationally renowned brands. The downstream is delivered to retailers through agents and distributors, including well-known e-cigarette brands, supermarkets, convenience stores, and pharmacies.
4. Analysis of the development prospect of China’s electronic cigarette industry
China has the largest group of smokers in the world, with nearly 400 million smokers, seven times the number of smokers in the United States. Based on the huge number of smokers in China, if the penetration rate of China’s e-cigarette market can reach half of that of the US market in the future, the scale of China’s e-cigarette market will be greatly increased; in recent years, the introduction of tobacco control regulations across the country is also expected to accelerate the penetration rate.
5. E-cigarettes are popular worldwide, and the market sales will reach 42.4 billion US dollars by 2020
E-cigarettes have become an innovative electronic consumer product that is gaining popularity worldwide.
Judging from the development of the market size of the global e-cigarette industry, it seems that the overall scale of the e-cigarette industry is on the rise. According to data from iiMedia Research, the global e-cigarette industry market sales will continue to rise in 2020, reaching US$42.4 billion, a year-on-year increase of 15.6%.
Judging from the market sales structure data, the current e-cigarette market is highly concentrated, mainly in the US e-cigarette sales market. In 2019, the sales of e-cigarettes in the United States reached 16 billion US dollars, accounting for 48% of the total global sales, making it the world’s largest consumer of e-cigarettes. Followed by the United Kingdom, France, Germany, and other countries, the market share of e-cigarette sales exceeds 5%.
AIMC analysts believe that although countries have introduced e-cigarette regulatory policies one after another, the enthusiasm for the development of the e-cigarette industry remains undiminished. The strong growth of the global e-cigarette market is mainly attributed to the increasing acceptance of e-cigarette products among consumers, aggressive marketing activities by tobacco companies, and accelerated innovation and product development processes by e-cigarette manufacturers.
6. The users are mainly young and middle-aged men and heat-not-burn electronic cigarettes are expected to become a new growth point
According to the research data of iiMedia Consulting, in 2021Q1, Chinese e-cigarette users are mainly male, accounting for 64.9%; the age is mainly young and middle-aged, accounting for nearly 70%. More than half of users believe that e-cigarettes can reduce their dependence on nicotine and smoking, and the diversity of e-cigarette flavors is also an advantage to attract users.
When buying e-cigarettes, 37.3% of e-cigarette consumers will choose e-cigarettes that cost less than 100 yuan. It can be seen that although China’s e-cigarette market has attracted the attention of capital in recent years, the market development of the tobacco industry is still concentrated in traditional tobacco companies. Consumers use products more out of a trial mentality, and the acceptable purchase price is low. my country The penetration rate and penetration rate of electronic cigarettes are still at a low level, and the market still has a certain room for development.
In terms of e-cigarette product experience, e-cigarette users are most concerned about short battery life (46.8%), followed by continuous high temperature, material quality, oil leakage, battery short circuit, and other issues. It can be seen that battery life, convenient oil change, and price are the main directions for users to look forward to the improvement of electronic cigarette products.
iiMedia Consulting analysts believe that there is no national standard to define the nature of e-cigarettes, and product positioning can easily become an obstacle for consumers to use products. In addition, the development of the industry is immature, the market lacks the comprehensive strength of excellent enterprises, a good brand reputation has not yet been formed, and consumers lack confidence in product quality assurance.
It is worth mentioning that heat-not-burn electronic cigarette devices are less harmful than traditional tobacco, and the taste is closest to the product, which is very popular among users. Survey data show that in February 2021, 35% of Chinese e-cigarette users prefer heat-not-burn e-cigarettes. User demand drives the development of the product market. It is estimated that the market size of my country’s heat-not-burn electronic cigarettes will reach 2.3 billion yuan in 2021.
For the above data and analysis, please refer to the “China’s New Tobacco Products Industry Market Demand Forecast and Investment Strategic Planning Analysis Report” of the Qianzhan Industry Research Institute. The Qianzhan Industry Research Institute provides solutions such as industrial data, industrial planning, industrial declaration, industrial park planning, and industrial investment…