Recently, according to the Texas Legislature, the Governor of Texas has signed House Bill (HB4758), which would prohibit the use of e-cigarette appearance that depicts cartoon images of children, mimics the trademark or appearance of packaging of products sold primarily to minors, contains symbols or images of celebrities used to market products to minors, and the appearance of packaging of similar food products, including candy or juice.
The goal of this bill is to protect minors from the appeal and potential risks of e-cigarettes. Past research has shown that cartoon images and similar food packaging may attract minors to e-cigarettes and lead them to believe, incorrectly, that these products are harmless. The move is intended to reduce minors’ exposure to and use of e-cigarettes to protect public health.
The bill is considered an important step in addressing the growing trend of youth e-cigarette use to ensure the health and well-being of the youth population. The bill will take effect on January 1, 2024.