Rapid Rise of E-Cigarettes Poses Concerns as Companies Target Youth with Innovative Marketing

E-cigarettes are swiftly gaining popularity, particularly among the youth, employing unique designs, user-friendly features, and novel flavors that divert the attention of young individuals from health risks. E-cigarette manufacturers are utilizing carefully crafted advertising and sales strategies to attract a younger consumer base, even resorting to hiring influencers on social media to promote their products.

According to a principal from Kim Ha High School in Ho Chi Minh City, the school is taking a series of measures to deter students from using e-cigarettes. These measures include monitoring students’ activities on campus, conducting regular anti-smoking campaigns, and collaborating with law enforcement to raise awareness about the dangers of smoking. Strict disciplinary actions are taken against students found violating smoking regulations on campus.