Philip Morris International (PMI) has introduced its latest smoke-free device, IQOS ILUMA, to the Macedonian market.
IQOS ILUMA will be available in three different models in Macedonia: IQOS ILUMA PRIME, IQOS ILUMA, and IQOS ILUMA ONE. This series features heat-not-burn products designed to cater to the diverse preferences of adult users.
The launch of IQOS ILUMA reflects PMI’s commitment to providing innovative and reduced-risk alternatives to traditional smoking. As a heat-not-burn device, IQOS ILUMA aims to offer a satisfying experience for adult consumers while minimizing the harmful effects associated with combustion.
PMI continues to invest in research and development to expand its portfolio of smoke-free products, aligning with global trends towards harm reduction in the tobacco industry. The introduction of IQOS ILUMA in the Macedonian market marks a significant step in PMI’s efforts to offer consumers alternative choices in their tobacco consumption journey.
For more information on IQOS ILUMA and its availability in Macedonia, consumers are encouraged to contact authorized PMI retailers or visit the official PMI website.
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