According to government data, the number of young women in the UK using e-cigarettes has more than tripled in the past year. Data released by the Office for National Statistics (ONS) shows that in 2022, 6.7% of women aged 16-24 use e-cigarettes daily, a significant increase from 1.9% in 2021. Young women now surpass men in terms of e-cigarette usage.
The increasing trend of young women using e-cigarettes aligns with the results of a survey conducted by the National Health Service (NHS) last year, which revealed that over one-fifth of 15-year-old girls use e-cigarettes, far exceeding the usage rate among boys of the same age.
The rise in e-cigarette usage can be attributed to the increasing availability of disposable e-cigarettes in recent years. These products account for the majority of e-cigarette sales and are marketed with flavors such as pink lemonade, bubblegum, and watermelon ice, which critics argue make them more appealing to young people.