North Carolina Receives $78 Million from JUUL Settlement to Fund Addiction Treatment and Prevention

In a lawsuit against the electronic cigarette manufacturer JUUL, the state of North Carolina is set to receive $78 million in funds earmarked for addiction treatment and prevention. Prior to this, JUUL had already paid $47.8 million to the state of North Carolina.

Attorney General for North Carolina, Josh Stein, announced this development on December 7th. This marks a significant step in his efforts to hold e-cigarette companies accountable for marketing and selling their products to the youth market.

As part of the agreement with JUUL, the company is obligated to make substantial changes to its business practices. These modifications include refraining from marketing to individuals under the age of 21, ceasing advertising on social media platforms, and verifying the age of individuals purchasing their products.

The funds received by the North Carolina Department of Health and Human Services will be utilized to prevent e-cigarette addiction, aid those already addicted in quitting, and support e-cigarette research initiatives. Additionally, JUUL is required to publicly disclose certain litigation documents.

During a press conference, Attorney General Stein stated, “The epidemic of e-cigarettes is far from over, and this additional funding will help us safeguard the health of more children. E-cigarettes are harmful to the health of our children, and we must continue to do everything in our power to keep them away from nicotine.”

This settlement represents a significant stride in the ongoing efforts to address the public health concerns associated with e-cigarette usage, particularly among the younger demographic. The allocated funds underscore the commitment to tackling addiction issues and conducting research to better understand the impact of e-cigarettes on public health.