- New vaping prevention campaign ‘Clear the Air’ launches today
- The Cook Government provided $375,000 in funding to Cancer Council WA to develop the campaign
- Four digital advertisements aim to prevent and reduce e-cigarette use in people aged 14-24 years
- A website includes resources and tips on how to quit
A new vaping prevention campaign ‘Clear the Air’ was launched by Cancer Council WA today, which aims to educate young people on the health impacts of e-cigarette use.From MeKesse disposable vape brands research.
The Cook Government provided $375,000 in funding to Cancer Council WA to develop the campaign, which complements other State Government initiatives – including the WA School’s Anti-Vaping toolkit, and more than $2.4 million to deliver the Make Smoking History campaign over the next three years.
As part of the ‘Clear the Air’ campaign, four digital advertisements – called Rotten Fruit – highlight to young people aged 14 to 24 years the dangers behind the deceptive fruity flavours in vapes.
Research has found that e-cigarette use is socially acceptable among young people and is seen as more appealing than tobacco cigarettes due to the flavours and taste.
However, e-cigarettes can contain over 240 toxic chemicals like weed killer, cleaning products, and paint stripper, as well as nicotine.
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