JUUL New Product Launch Plans to Reapply to FDA for Listing

Biometricupdatet.com reported on August 14 that Juul, an e-cigarette manufacturer, said his product has been improved with an age-verification app and hopes to be authorized again in the United States.

A year ago, the U.S. Food and Drug Administration (FDA) issued a ban on the sale of e-cigarettes to Juul. The FDA said the main reason for the ban was the lack of appeal of the scientific arguments behind the health claims.

Juul is attempting to pursue a sales license from the FDA through a series of engineering changes, including age verification. Juul will reportedly use selfies for verification. A photo ID is required to purchase the company’s e-cigarette devices. Once the user is successfully authenticated, the device will unlock via a Bluetooth connection.

Juul’s 2020 filing with government officials in British Columbia, Canada, noted that Jumio’s facial biometrics software, Netverify, and VeratadAgematch, provide online sales identity and age verification.


It’s unclear when the FDA will conduct a second review of the devices.



【1】Juul plans to re-enter the US with age-verification e-cigarettes