Florida attorney general’s lawsuit claims Juul improperly marketed to children

Florida Attorney General Ashley Moody has filed a lawsuit against Juul Labs, accusing the e-cigarette company of marketing its products to children and providing misleading information about nicotine levels.

The lawsuit, filed in Hillsborough County circuit court, seeks civil penalties and an injunction to prevent Juul from targeting children through marketing and product design, and from deceiving consumers about nicotine content.

The lawsuit alleges that Juul violated the Florida Deceptive and Unfair Trade Practices Act. Juul has responded by stating that Moody chose not to participate in a settlement between the company and 48 states and territories, and highlighting its efforts to combat underage use of its products.