Fimo International (PMI) Launches IQOS ILUMA Series for the Moroccan Market

In a strategic move to cater to the Moroccan market, Fimo International (PMI) has unveiled its latest line of heated tobacco products, IQOS ILUMA.

The IQOS ILUMA series comprises three distinct devices – IQOS ILUMA Prime, IQOS ILUMA, and IQOS ILUMA One – each priced differently to meet the diverse preferences and needs of both seasoned smokers and new users alike. All devices feature state-of-the-art electromagnetic induction heating technology and come equipped with an automatic startup function, ensuring a convenient and user-friendly experience.

This introduction reflects PMI’s commitment to innovation and meeting the evolving demands of consumers in different regions. The IQOS ILUMA series aims to provide a modern and technologically advanced alternative for individuals seeking a different approach to tobacco consumption in the Moroccan market.