Dutch taste ban sparks vaping hoarding association fears ban will backfire

In response to a ban on the taste of cigarettes, Dutch smokers are buying vapes in bulk. Industry insiders believe the measure could lead to a return to traditional cigarettes.

According to the Dutch Times, Emil Thart, chairman of the Dutch e-cigarette industry association Esigbond (Emil’tHart), said that people who consume vapes are buying flavored vapes in bulk in response to the flavor ban that comes into effect on January 1, 2024. He noticed that some of the flavor items in the store were sold out.


“You’re going to see consumers stocking up as much as they can in stores,” Tehart said. In particular, ‘real smokers’ who have switched from tobacco in the past to e-cigarettes are hoarding large amounts of tobacco.”


According to him, the number of people who buy flavored vaping and vaping fluids through tobacco shops or e-cigarette shops is generally close to 250,000. Almost every one of these people, Tehart believes, will stock up on extra goods.


As of January 1, 2024, e-cigarette vendors will not be allowed to sell vapes or vaping liquids with flavors such as peach, mango, or mint. Only goods like cigarettes can be sold. The government has banned the use of cigarettes to prevent young people from buying fruit-flavored e-cigarettes before they become regular tobacco.


Mr Tehart thinks such measures would backfire. People who switch to e-cigarettes after smoking regular cigarettes will be tempted to go back to traditional cigarettes. He also predicted that banning cigarettes would not affect young people.


“Young people say they are not worried,” said Gerhart. They often buy single-use cigarettes online from China.


Older e-cigarette users have been buying e-cigarettes at foreign online stores in France and Spain, or greeting the ban by buying e-cigarettes at the Belgian-German border, Gerhart said.


In April 2022, Esigbond filed a lawsuit against the Dutch government for banning the taste. Trade associations don’t want a ban. Tehart estimates that the substantive litigation will be over by next summer.


The Dutch National Institute for Public Health and the Environment (RIVM) also agreed that e-cigarettes are harmful to health.