Oxfordshire County Council, along with Cherwell District Council and Oxford City Council, is set to launch a new electronic cigarette (e-cigarette) product recycling service across the county. The initiative, funded by the non-profit recycling organization Material Focus, aims to prevent the improper disposal of disposable e-cigarette products in regular bins, general waste, or mixed recycling. Such disposal practices can lead to potential contamination of other recyclables and, in certain instances, pose risks of fires in garbage trucks or waste processing facilities.
Starting from November 29, bright pink e-cigarette disposal bins will be installed at Household Waste Recycling Centers (HWRC), and collection points at various locations will be established.
Material Focus is providing funding for the project, contributing over £40,000 to Oxfordshire, making it one of the first county councils at the forefront of e-cigarette recycling.
This funding is part of a broader initiative aimed at making it easier for 10 million UK residents to recycle their electronic devices.
Residents will receive information on how and where to recycle e-cigarettes through leaflets and HypnoCat posters. HypnoCat, a captivating pink furry mascot, is on a mission to hypnotize local residents into recycling their e-cigarettes.
Pete Sudbury, Member of the Oxfordshire County Council Climate Change and Environment Cabinet, stated, “In part due to its environmental impact, we will support banning the sale of disposable e-cigarettes and encourage the use of reusable e-cigarettes where possible.”
Scott Butler, Executive Director of Material Focus, expressed enthusiasm, stating, “We are delighted to support ‘Recycle Your E-cig’ as it addresses the urgent issue of e-cigarette waste. This project could serve as a model for other initiatives in the UK, making e-cigarette recycling more accessible by providing public collection points.”