British American Tobacco spends $4 billion to open innovation center that will focus on promoting new tobacco products

According to the latest news from the official website of British American Tobacco (BAT), BAT’s innovation center in Triest, Italy, was officially opened. It is understood that the innovation center, which cost 500 million euros (approximately RMB 4 billion) and features an interior structure with laboratories, production offices, technical rooms, and 12 new product lines, was completed after five years of construction.


It is understood that the Innovation Center was completed in 21 months and was designed according to the latest sustainability standards. And it uses 100% renewable energy and is scheduled to be certified as carbon neutral by early 2024.


The facility houses a digital boutique and innovation lab dedicated to creating digital transformation, sustainability, and open innovation; a photovoltaic array and biopower plant will provide the majority of the building’s energy needs, with the rest purchased from certified sustainability vendors.


BAT estimates that the innovation center will create 2,700 jobs, including 600 direct jobs and 2,100 indirect jobs. British American Tobacco Italy already works with about 400 agricultural supply chain companies, employing more than 6,000 people.


FabiodePetris, CEO of British American Tobacco Italy, expressed:


“The completion of the Triest Innovation Center marks an important milestone in BAT’s global innovation and sustainability strategy. I am proud of BAT for being the first company in the industry to promote its full range of new products.”