Brazil’s vape market has surged by 690,000 new users, The total number of users is 2.9 million

The number of vape enthusiasts in Brazil has surged by 690,000 to 2.9 million, while the government has lost 2.2 billion reais in tax revenue due to the black market in vapes.


Recently, according to local media metro1 in Brazil, data from the survey agency IPEC showed that in 2023, the Brazilian vape market welcomed 690,000 new customers, raising its total number of e-cigarette users to 2.9 million.


Over the past six years, the percentage of smokers who use e-cigarettes in the Brazilian population has risen from 0.3% to 1.8%. The survey shows that in Mato Grosso, the utilization rate of this type of e-cigarette is remarkable. Between 2022 and 2023, the number of smokers in the state soared from 1.8% to 4%, an increase of 122%.


Goias followed the growth of Mato Grosso (+ 107%), Minas Gerais (+ 100%), and Parana (+ 32.4%). However, in the Federal region of Brazil, despite an 18% reduction, it is still the region with the highest use of e-cigarettes (there will be one e-cigarette device for every 4.5 households).


However, Brazil’s National Health Surveillance Agency (ANVISA) is considering whether to continue to ban or regulate the e-cigarette market and because of the strict ban on e-cigarettes, Brazil has formed a black market.


A study by Brazil’s Federation of Industries in Minas Gerais (Fiemg) estimated the market’s annual turnover at 7.5 billion reais (about 11 million yuan). Most of the goods come from China and Paraguay. In terms of taxes alone, the country lost R $2.2 billion and the industry created 110,000 jobs.