Boxer Mike Tyson is back in New York to promote his personal marijuana brand Tyson 2.0

Mike Tyson is promoting a personal marijuana brand, selling marijuana in New York City, and attracting more than 100 followers to line up for support.

On a recent weekend, more than 100 of Mike Tyson’s followers lined up at a New York pharmacy for a chance to see one of the best boxers to date and support his latest business venture: selling marijuana in the state where he was born, The New York Times recently reported.


Tyson, 57, who recently launched the Tyson 2.0 brand, has become the most visible rising star in New York’s cannabis industry. While actors, athletes, and musicians have been profiting from marijuana for a decade through product lines and sponsorship contracts amid the legalization of marijuana in the United States, the trend has recently begun to surge in New York. Tyson is trying to test the brand’s visibility in the world’s largest and most competitive market.


Marijuana brands backed by high-profile figures have received mixed reviews. While they often outsell traditional brands, they can’t compete with marijuana’s biggest brands, which sell millions of dollars worth of marijuana each month.


According to Headset, a data company that specializes in marijuana in California, the largest market in the U.S., only one of the 30 best-selling brands is owned or endorsed by a celebrity. These include Tyson 2.0, actor Seth Rogen’s Houseplant, and musician Carlos Santana’s Mirayo.


Mitchell Laferla, one of the corporate analysts, said the ultimate factor driving customers in emerging markets like New York is value, an area where celebrity-endorsed brands have struggled.


Big-spending consumers are looking for the most powerful features at the lowest price, and celebrity brands vary in quality but are generally priced higher. In California, the average price for a 3.5-gram bag is about $23.14, while the average price for Tyson 2.0 is about $28.44, a 23 percent difference.


Lafla said Tyson 2.0’s success can be attributed to Tyson’s interaction with customers and their businesses, good expansion into new markets such as New York and Maryland, and the quality of the product.


“Your name might get someone to try it once,” he said. “But your brand and the quality of your product is what keeps people coming back.”


Yuvraj Singh, president and CEO of Long Island Strain Stars, said customers have come back to buy more marijuana from Tyson Foods. Their customers are at Tyson. Their customers are at Tyson. With a $30,000 cannabis line purchased on the first day, the cannabis line has become one of the store’s top five best-selling products.


He said: “There is news that the effect is a very pleasant and clean high.


Coss Marte, co-owner and CEO of Conbud, said his pharmacy also attracted more customers to buy and sold $10,000 worth of Tyson 2.0 within an hour, equivalent to the typical daily sales of a pharmacy.


Tyson highlighted the healing power of marijuana in his transformation from a brash boxing champion to a disciplined businessman. Less than 10 years ago, he said in an interview, he had nothing and was struggling with cocaine addiction. Now, he owns one of the most successful celebrity marijuana brands in China.


Tyson said his goal is to cement his legacy as a marijuana pioneer. “This is more important to me than making money,” he claimed.


Tyson was born into poverty in Brooklyn and later found his fighting talent at a reform school in the North. He quickly became an excellent teenager, eventually scoring 50 professional fights, most of them by knocking down opponents.


But his reputation was tarnished by his hilarious antics (like biting Holyfield’s ear) and his legal troubles (including a rape case he still denies). In 2000, he revealed his addiction to cocaine and credited marijuana with helping him get clean. He now lives in Las Vegas and owns a marijuana farm in California.


His personal story has attracted many fans who seem eager to support him. “He’s been through some tough times, and I have a deep understanding of that,” said Tony Pedroza, 26, a fight fan from Brooklyn who lined up in Manhattan to see Tyson.


Monifa Jones Tucker and her husband Troy Tucker drove from Bethlehem, Pennsylvania, to support him. Jones said they had followed Tyson since the beginning of his fighting career and admired his progress.


“After inhaling cannabis, his mind is now fine and calm,” he said. “It suits him, and he looks great.”