Badael, a Saudi Arabian Nicotine Pouch Company, Draws Attention at Global Tobacco Forum


The 2023 Global Tobacco and Nicotine Forum (GTNF) held in Seoul, South Korea recently attracted the world’s four largest tobacco companies and several e-cigarette companies. Among the participating companies, Badael, a Saudi Arabian nicotine pouch company, drew attention from two major players in the industry. The two executives engaged in a deep discussion with Joe Sakur, Badael’s Market and Sales Director, about the company’s philosophy, background, and the future of reduced-harm tobacco in Saudi Arabia.

Nicotine pouches are alternative tobacco products that have gained popularity in recent years. Users place them inside their cheeks to obtain nicotine without using traditional tobacco products. The product’s goal is to help smokers quit smoking while providing a more convenient and discreet way to obtain nicotine.

Badael’s presence at the GTNF is a significant development for the reduced-harm tobacco industry. It highlights the growing demand for alternative tobacco products and the need for companies to develop innovative solutions that can help reduce the harmful effects of tobacco.

As more countries implement strict regulations and taxes on traditional tobacco products, the demand for alternative tobacco products is expected to increase. Badael’s participation in the GTNF is a clear indication that the company is committed to providing a safer and healthier alternative to traditional tobacco products and is prepared to meet the growing demand for such products.