At the Box Office: The Big Vape

In this week’s installment of At The Box Office, Julia Swift, a film critic, delves into Netflix’s documentary “The Big Vape”. The documentary recounts the story of ‘juul’ and its ascent and decline. The vape company was previously one of the largest corporations in the United States. The film takes an in-depth look at the story of how two university students created ‘juul’ as a “healthier” option to smoking.

Swift characterizes the documentary as more of a news piece than a work of art, but praises its compelling narrative. She emphasizes how ‘juul’ was sold as cool and enjoyable to younger audiences. Swift explains that by the end of the film, she found the concept appealing, despite not being a smoker, which she believes was intentional.

“The Big Vape” will be available on Netflix on October 11th.