After the Dutch “seasoning ban” came into effect, the business community worried or led to market chaos

The Dutch central government, which bans the sale of flavored e-cigarettes, only allows the sale of tobacco-flavored vapes. What will happen to the ban in the Netherlands?

According to Dutch media reports, from January 1, 2024, the Dutch government will no longer allow the sale of flavored e-cigarettes, only tobacco-flavored e-cigarettes.


Primera’s e-cigarette shop sells both rechargeable and disposable vaping and prohibits flavored e-cigarettes from bringing changes to the brand.


Primera, one of Mabel’s employees, explains: “We sell new and permissible combinations. These are tobacco-flavored e-cigarettes and neutral e-cigarettes, which are odorless. We did find that these flavors of e-cigarettes serve different target groups.”


From August 2020, all schools and educational places will be banned from smoking by law. That’s Generation Smoke-Free, an initiative that wants to make growing up smoke-free inevitable.


However, with the prevalence of vapes today, how smoke-free is the new generation? Based on the data provided by GGD, CBS, and RIVM, the Independent concluded that in 2022, the number of young e-cigarette inhalants increased significantly: in 2008, the number of people who inhaled e-cigarettes was 10 times that of 2020. This situation must change with the implementation of the fragrance ban.

Trade association Esigbond said it was too early to discuss the impact of banning the sale of flavored e-cigarettes. According to the association, users have already stockpiled some e-cigarettes or are looking for other ways to obtain them. Flavored e-cigarettes can still be purchased across borders, on the illegal Internet, or in stores that do not comply with the ban.


Emil Terhart, chairman of Esigbond (Emil’t Hart), says whether there are e-smokers to give tobacco a chance remains to be seen. As long as vape users can inhale a cigarette they trust, they will, he says.


Hart said: “We have to wait to see what people think about tobacco taste and what stockers do with it once it is supplied and used.” The industry association is not satisfied with banning the flavor because it believes e-cigarettes are a less harmful alternative to cigarettes. According to the association, as a result of this ban, people began to reuse or reuse cigarettes.


“Flavoured e-cigarettes end up in criminal circles. There is no age requirement. Those interested can still buy across borders or online. Everyone could be mixing their flavors, which could have dangerous consequences.” In his view, legalization is a better solution. “Shops can strictly follow the age rules. Ensure young people get better information and check the age of those who smoke and smoke in public places.”